Sonali Koul
Bridging technology, people and, cultures | Strategy | Communications | Project Management
- Role
- Project Management and Tech Strategy at Saicon
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Sonali Koul
Communications and strategy professional with experience leading storytelling, culture, and transformation initiatives across technology, media, and digital platforms. Currently supporting communications and business operations for a Fortune 150 company, where I help drive messaging for large-scale transformation programs, executive visibility, and employee engagement. My work spans executive communications, narrative development, change management, and internal alignment for digital modernization and growth initiatives. Previously in my career, I helped lead Spotify’s market launch in India, one of its fastest-growing regions, developing platform narratives around monetization, creativity, and culture helping it carve its own space and gain market share in an already saturated market. I\'ve learned that the hardest part of any transformation isn\'t the platform or the process. It\'s getting people to believe in it. Communications and change management are how you build that acceptance. That\'s the work I keep coming back to.Specialties: Strategic Communications | Culture & Engagement | Business & Operations Alignment | Platform & Product Storytelling | Executive Messaging | Change Management | Reputation & Trust Strategy Industry Exposure: B2C | B2B | Streaming | Consumer Goods | Transportation, Shipping & Logistics | Lifestyle | Entertainment
Experience
Project Management and Tech Strategy
Dec 2023 — Present
Partner with tech leaders to shape communications and narratives that advance Union Pacific’s technology and innovation strategy- Lead storytelling for digital transformation initiatives, including project management for UP.com modernization, and establishing governance for cross-functional clarity and alignment- Drive internal, change, and crisis communications that strengthen trust, engagement, and understanding across the technology organization and its stakeholders.
Education
Boston University College of Communication
MS in Public Relations, Public Relations, Advertising, and Applied Communication
Presentation Convent Senior Secondary School
12th Standard Graduate, Science
2002 — 2014
Symbiosis Centre for Media & Communication (SCMC)
Bachelors in Media Studies, Public Relations, Advertising
2014 — 2017
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