Sonali Dey

About Sonali Dey

Passionate about blending strategic marketing with environmental impact, I lead brands that drive revenue while restoring ecosystems. With 16+ years scaling P & Ls (₹10 Cr → ₹25+ Cr), building omnichannel strategies, and coordinating global teams (APAC/US/Australia), I’ve delivered 20–33% YoY growth across IT, retail, agri-tech, and manufacturing.My expertise spans brand positioning, GTM excellence, performance marketing (ROAS/CPA optimization), influencer ecosystems, PR storytelling, internal alignment, and stakeholder/agency management. What excites me most now: regenerative agriculture, SDG-aligned projects, and climate-resilient branding—I’ve volunteered on sustainability initiatives and seek roles that merge commercial success with planetary health.Open to opportunities in sustainability-focused organizations across India (Hyderabad, Bangalore, Mumbai) and UAE (Dubai/Abu Dhabi). Let’s connect if you’re building green impact at scale!#SustainabilityMarketing #RegenerativeAg #ESG #BrandStrategy

Experience

1. Marketing Manager

   Sealy

   May 2025 — Present · Hyderabad, IN

   Act as Marketing Strategist lead for India, responsible for translating business objectives into compelling brand narratives and go-to-market strategies. Ensure coordination and alignment of regional marketing activities with overall global best practices. Working with international teams with strong stakeholder management skills; and m Understanding of relevant legislation and industry best practice. Develop campaigns/promotions, budgets, and manage deliverables to ensure successful execution.Coordinating with cross-functional teams (operation, sales, product development).Ensure alignment of all marketing communication messaging with global brand guidelines, working with the global (Australia) marketing communications function. Lead in-depth market research and competitor analysis to identify white spaces, threats, and opportunities. Driving growth, managed P&L (store/products), innovation pipeline and launch strategy for the brand.Involve in New Product development, identifying current trends, pricing etc. Analyse look & feel, price points, margin structures, and value-based pricing opportunities in India. Lead Australia’s CX team for multi channel digital presence: Website, SEO, Social Media (LinkedIn, Instagram, LinkedIn, YouTube), Paid Campaigns in Google & Meta. Manage a diverse portfolio of cross-functional marketing initiatives, utilizing strong project management methodologies to ensure timely and high-quality delivery while leading a internal team.Creating program-based media relations campaigns; providing media coaching to company spokespersons; and developing media material and messages. Acts as the central point for brand storytelling, positioning, and communication planning across channels; internal (newsletter, email etc.) & external (Website, Social Media etc.).Lead and mentor the marketing team: Channel Owners, Designers, Content Writers, Event Executives, and Digital Specialists.

Education

• Manipal Academy of Higher Education

  Bachelor's degree, Information Technology

• EMPI Business School

  PGDBM, Marketing

  2005 — 2007

• MICA | The School of Ideas

  Diploma of Education, Digital Marketing and Communication

• University of Virginia Darden School of Business

  Design Thinking for Business Innovation, Business, Management, Marketing, and Related Support Services

Skills

• Team Management
• Project Coordination
• PR
• Marketing Communications
• Competitive Analysis
• Marketing
• Marketing Management
• Customer Relationship Management (Crm)
• Crm
• Marketing Strategy
• Sales
• Market Research
• Branding
• Marketing Communication
• New Business Development
• Business Development
• Digital Marketing
• Management