Sonali Chowdhury Roy

About Sonali Chowdhury Roy

My commitment to marketing operations excellence and transformation defines nearly two decades of my professional journey. From leading platform migrations, campaign execution, and digital analytics to building scalable Martech ecosystems, I have consistently delivered measurable business impact while enabling teams to exceed expectations. Enterprising Leader in Martech & Program Management With 19+ years of global experience across Marketing Operations, Campaign Management, Platform Transformation, Digital Marketing, and Data Analytics, I have built a reputation for driving process efficiencies, innovation, and sustainable growth. Strategic Transformation & Delivery Expert: Adept at leading complex platform migrations and multi-market campaign strategies, ensuring operational excellence and value creation across diverse business units. Certified Professional: BCA & MCA | MIT xPro - PG in Cybersecurity | SAFe PO/PM | Harvard Leadership. Skilled in blending technology, governance, and strategy to strengthen compliance, security, and scalability. Innovation & Collaboration: Recognized for critical thinking and thought leadership, I thrive at creating data-driven ecosystems, automation frameworks, and future-ready processes in collaboration with global stakeholders. People-Centric Leader: Experienced in building and mentoring high-performing teams, fostering cross-functional alignment, and driving organizational success through collaboration, empowerment, and innovation.

Experience

1. Senior Manager - Risk Management

   American Express

   Jun 2022 — Present · Gurugram, IN

   Leading a team of techno functional professionals in Campaign Execution using Big data & GCP, Platform Migration following Agile methodologies, Automation, Project Management, Data research, Reporting for global markets. Enabled complex targeting strategies and created new T&E models, delivering incremental business impact.Oversaw critical platform decommissioning ensuring smooth transitions. Recognized several times for driving process efficiencies, governance, and innovation while enabling collaboration across Risk, Privacy, Compliance, Product, Technology, and Marketing functions.

Education

• MCA

  Master's Degree, Masters in computer Application

• Dav Model School

  10+2, Science(maths+bio)

• Mount Carmel school

  10 th, ICSE

• BCA

  Bachelor's Degree, Computer Science

• Arena Multimedia, Zed Career Academy, Aptech

  Diploma in Multimedia, Computer Science

• MIT xPRO

  Post graduate , Cybersecurity

Skills

• Team Management
• Management Information Systems (Mis)
• Vendor Management
• Campaign Management
• Salesforce.com
• Digital Marketing
• Eloqua
• Business Analysis
• Mis
• Customer Relationship Management (Crm)
• Email Marketing
• Process Improvement
• Project Management
• Content Management
• Analytics
• Crm