Sonal Yadav

About Sonal Yadav

Driven, creative, passionate marketing communications professional with a substantial experience in the industry. Being an avid networker professionally, has ensured that I tap into different streams of the media, constantly exploring innovative means to expand my knowledge of the subject. A skilled communicator capable of interacting and influencing people-cutting across hierarchical levels in an organization with ease. At the moment, I am working as a Marketing and Communications professional in a leading firm wherein my prime responsibility includes developing, leading and executing the entire spectrum of external and internal communication strategies of the organization.

Experience

1. Assistant Manager Marketing Communications

   Denave

   Jan 2017 — Present · Noida, IN

   Major Roles & Responsibilities:• Execute communication initiatives for a variety of internal and external audiences, ensuring key message delivery, audience engagement, positive brand affinity and leadership credibility.• Manage all the social media platforms like Corporate Blog, LinkedIn, Twitter, Facebook, Instagram, Youtube etc. and ensure consistency and high impact communications.• Work in close collaboration with HR Team on marketing communication initiatives to better position the organisation as an employer of choice.• Keep a close tab on the industry pulse and work towards strengthening organisation’s industry outreach.Also, since driving the effective content engine remains the prime focus for a marcom professional, I have developed it as my core strength during the tenure of my professional journey. Currently, I am managing the entire content engine within the organsation. Appended are few key aspects of the same:Content Planning: Decipher the right positioning strategy for Company\'s Corporate Blog/Social Media portals through extensive market research and competition analysis.Content Curation/Development: Create contextual content for both internal as well as external communication platforms in terms of – copywriting, brochures, case studies, flyers, EDMs, emailers, white papers and web content in collaboration with the creative designer, subject matter experts and external agencies. Content Distribution: Orchestrating ROI driven Content Marketing campaigns across multiple channels including social media, online/print media, website, blogs and other internal/external communication platforms.Content Review: Proof-reading and editing of all the content assets created across the organization, with single-point responsibility for content quality and consistency.

Education

• Agra College, Agra

  Bachelor of Science (BSc), Botany/Plant Biology ,ZOOLOGY ,CHEMISTRY

  2011 — 2013

• Simpkins School ,Agra

  CBSE, Biology

  2006 — 2009

• Jaypee Business School

  Master of Business Administration (MBA), Marketing/Marketing Management, Media and Communications

  2013 — 2015

Skills

• International Business
• Crm
• Below the Line Advertising
• Microsoft Powerpoint
• Content Management
• Customer Relationship Management (Crm)
• Teamwork
• Team Management
• Graphic Designing
• Social Networking
• Consumer Behaviour
• Social Media Marketing
• Management
• Marketing Strategy
• Trading
• Branding
• Online Contests
• Branding Ideas
• Marketing Communications
• Powerpoint
• Marketing
• Product Management
• Web 2.0
• Oral & Written Communication Skills
• Negotiation
• Marketing Management
• Email Marketing
• Affiliate Marketing
• Google Analytics
• Market Research
• Ttl
• Microsoft Office
• Affiliate Relations
• Social Promotion
• Team Leadership
• Digital Marketing
• Online Marketing
• Content Development
• Persuasiveness
• Social Media