Sona Arosh
Strategic Marketing Leader | Campaign Architect | Brand Revitalization Expert | ROI-driven Professional
- Role
- Digital Acquisition & Revenue Campaigns Manager at HDFC Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sona Arosh
With a rich professional journey spanning over 6.5 years, I have consistently been at the…
Experience
Digital Acquisition & Revenue Campaigns Manager
Apr 2022 — Present · Mumbai, IN
Led strategic marketing campaigns for specific loan products, contributing to the overall marketing strategy. Successfully set up remarketing automations, collaborated cross-functionally, and achieved a consistent monthly disbursal target of 100 Crores with a conversion rate exceeding 6%- Handling product marketing for Automobile Loan, Gold Loan & Standing Instructions- Understanding customer segments via market research and data analytics- Creating different market segments basis customer personas- Creating strategic campaigns for varied customer bases and promoting them omni-channel- Creating ad-hoc campaigns based on new analytical segments- Coordinating with branding and marcomm team for creating relevant campaign communications- Responsible for generating revenue via marketing campaigns conducted for specific products in charge which further contributes to the overall portfolio revenue via other channels as well- Analyzing regular consumption report and optimizing the campaigns basis the performance shown- Working with UI/UX team for improvising the website look and feel for ease of use by the customers.
Education
Mahatma Gandhi University
Bachelor of Technology (B.Tech.), Electronics and Communication Engineering
2009 — 2013
Universal Computer Arts
Advanced Certification in Digital Marketing, Digital Marketing
2016
Fortune Institute of International Business
Master of Business Administration (M.B.A.), Marketing Research
2014 — 2016
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