Sona Ananyan
Performance Marketing | Product Marketing (GTM) | Creator Tools | Analytics, Reporting Systems
- Role
- Senior Manager Retail Search at Mars United Commerce
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sona Ananyan
I build systems, not just campaigns.With 9+ years in digital marketing, I’ve led multi-platform strategies from planning to execution across paid search, performance marketing, content, and creative production. I’ve managed end-to-end projects for agencies and independent clients, owning delivery across brand launches, growth campaigns, and operational systems.My work spans Google, Microsoft, Meta, Amazon, Instacart, TikTok, Walmart and beyond, with deep hands-on experience in optimization, dashboard design, and reporting infrastructure. I’m often the person who translates complexity into clarity, builds the process, and drives it through execution.I also work closely with creators and music producers, and I’m hands-on with real production workflows (DAWs, mixing, mastering, stems).Lately, I’ve been working cross-functionally across analytics, marketing, and platform design, sharpening my focus on product thinking, messaging, and GTM execution.
Experience
Senior Manager Retail Search
Jan 2026 — Present · NY, US
Education
University of Lodz
Master's degree, International Marketing
2016 — 2018
French University of Armenia
Bachelor's degree, Business Administration and Management, General
2009 — 2011
Eurasia International University
Bachelor's degree, Business Administration and Management, General
2011 — 2015
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