Somya Dhamija
Marketing Director | Revenue Growth, Demand Generation & AI-Powered Pipeline Strategy | Ex-Amazon
- Role
- Marketing Lead at rSTAR Technologies
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Somya Dhamija
With over a decade of experience across B2B, B2C, and D2C organizations, I specialize in driving revenue growth through enterprise demand generation, Account-Based Marketing (ABM), and AI-enabled marketing strategies. I have built scalable pipeline engines that improve acquisition efficiency, strengthen MQL-to-SQL conversion, and align marketing closely with sales outcomes.My expertise lies in architecting integrated, multi-channel programs across LinkedIn, CRM platforms, lifecycle marketing, and performance channels—leveraging data, automation, and AI-driven capabilities to enhance targeting, personalization, and campaign optimization. I focus on transforming marketing into a measurable growth function, with clear revenue attribution and pipeline impact.I thrive at the intersection of strategy, technology, and execution—introducing AI-assisted workflows and agentic automation to streamline campaign execution, accelerate testing, and improve decision velocity. My leadership approach emphasizes cross-functional alignment, agility, and scalable systems that enable teams to deliver sustained business growth in high-growth environments.
Experience
Marketing Lead
Jun 2024 — Present · Westmont, IL, US
Generated 300+ MQLs annually, exceeding targets by 25% through targeted campaigns including email marketing, webinars, whitepaper downloads, and gated content- Executed 10+ industry-specific webinars, capturing over new leads- Delivered 250+ event-generated leads per quarter, contributing to the sales pipeline- Led high-touch campaigns tailored to strategic accounts, resulting in 15–20 MQLs per quarter and improving engagement from key verticals like manufacturing and energy- Orchestrated LinkedIn connection request campaigns via MeetAlfred and Sales Navigator that consistently delivered 5–8 MQLs per rep per quarter, supporting ABM initiatives- Built automated lead-nurturing sequences via HubSpot workflows, resulting in 20% lift in MQL-to-SQL conversion- Elevated search engine visibility, increasing industry keyword rankings by 10% MoM- Increased LinkedIn follower base by 15 per day, while strategically boosting US audience
Education
Delhi University
Master of Arts (M.A.), French Language and Literature
2014 — 2016
Delhi University
Bachelors in French, French Language and Literature
2011 — 2016
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