Somya Choubey
Senior Digital Marketing Specialist
- Role
- Senior Digital Marketing Specialist at TAAL Tech
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Somya Choubey
Experienced in SEO, Google Ads, Facebook ad manager, linkedin marketing with a…
Experience
Senior Digital Marketing Specialist
Dec 2022 — Present · Bengaluru, IN
Campaign Strategy and Management:Web Develop and execute advanced digital marketing strategies across Omni channels.Plan and manage digital advertising campaigns, including (PPC), display ads, and social media ads.Optimize campaigns to maximize ROI & meet performance goals, using A/B testing, targeting, and retargeting strategies.SEO and SEM Management:Develop and implement on-page & off-page SEO strategies to improve search engine rankings & organic traffic. Conduct keyword research, and manage link-building.Oversee (PPC) campaigns, including keyword selection, ad copy creation, & bid management.Social Media Management:Develop and execute social media strategies across platforms such as Facebook, LinkedIn, Instagram.Manage social media accounts, including audience engagement, & performance analysis.Email Marketing:Create and manage email marketing campaigns, including newsletters, promotional offers, & email sequences. Develop segmentation strategies and personalize content to improve open and click-through rates. Analyze email performance metrics and optimize campaigns based on insights.Analytics and Reporting:Monitor, analyze, and report on digital marketing metrics using tools such as Google Analytics, SEMrush, and social media insights.Market Research & Competitive Analysis:Analyze competitor strategies and industry trends to identify opportunities and threats.Incorporate research findings into digital marketing strategies to maintain a competitive edge.Collaboration & Coordination:Work closely with cross-functional teams including sales, product, and design to ensure cohesive & integrated marketing efforts. Coordinate with external agencies or vendors for additional support or specialized services as needed.Budget Management:Assist in developing and managing digital marketing budgets.Monitor and report on spending to ensure cost-effective allocation of resources and optimize marketing spend.
Education
Bansal Institute of Science & Technology, Raisen Road, Kokta, Anand Nagar, Bhopal - 462021
Bachelor of Engineering - BE
2011 — 2015
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