Sommer Poquette

About Sommer Poquette

As the Founder and CEO of Keep it Real Social, I bring over seven years of experience…

Experience

1. Founder and CEO

   Keep It Real Social

   Sep 2018 — Present · MI, US

   Keep it Real Social is a five-star, award-winning boutique marketing agency that helps businesses grow by optimizing their social media presence, crafting strategic marketing plans, integrating local SEO, and providing full-service account management.As Founder and CEO, I set the agency\'s vision and strategic direction, ensuring our services evolve with market trends and consistently align with client goals. I\'ve built and led a team of 4+ employees and a network of skilled contractors, including a copywriter, editor, photographer, Facebook ads specialist, and web developer. In 2025 alone, we managed marketing for over 35 clients across various industries.I oversee day-to-day operations, business development, and team leadership while maintaining a strong brand reputation and focusing on client success. I manage key accounts and lead high-impact initiatives, including two years as acting Marketing Director for Presque Isle Electric & Gas, reporting directly to the CEO, and two years as a marketing consultant for McLaren Northern Michigan Foundation, supporting them through the COVID-19 pandemic and a major capital campaign.Core Services Include:Social Media Strategy & ManagementLocal SEO OptimizationContent Creation & CopywritingGraphic DesignWebsite Design & DevelopmentMarketing Training & Public SpeakingKeep it Real Social acts as an extension of your internal team, delivering tailored digital marketing solutions that drive engagement, visibility, and results.

Education

• Western Michigan University

  Bachelor of Education - BEd, Education

  1996 — 2000

• University of Phoenix

  Masters in Early Childhood Education, Education

  2006 — 2007

Skills

• Sem
• Publishing
• Copywriting
• Computer/Technical Literacy
• Leadership/Management Skills
• Marketing Communications
• Facebook
• Content Management
• Web Content
• SEO
• Youtube
• Social Media
• Web Marketing
• Pinterest
• Wordpress
• Public Relations
• Media Relations
• Digital Marketing
• Google Analytics
• Online Advertising
• Self-Motivated/Ability to Work with Little or No Supervision
• Entrepreneurship
• Editing
• Online Marketing
• Content Development
• Training
• Digital Strategy
• Management
• Press Releases
• Digital Media
• Newsletters
• Public Speaking
• Copy Editing
• Marketing
• Blogger
• Early Childhood Education
• Advertising
• Website Development
• Social Networking
• Brand Awareness