Sommer Goodknecht

About Sommer Goodknecht

I\'m an accomplished Strategic Marketing Leader with experience in spearheading marketing strategies and campaigns for leading tech firms. I excel at driving B2B growth through market research, robust cross-functional collaboration and agile project management. I have a proven track record in enhancing partner engagement and revenue growth, backed by a strong ability to communicate effectively across all levels. I diligently leverage data analytics and project management to inform strategic decisions and accelerate business objectives.Areas of Expertise: Building GTM Strategies & Plans • Global Marketing Programs • Partner Marketing • Partner Programs & Incentives • Executing Campaigns • Sales Enablement • Cross-Functional Collaboration • Team Leadership • Strategic Communications • Demand Generation • Managed Services

Experience

1. Channel Marketing Manager, North America

   Seagate Technology

   Dec 2024 — Present · Raleigh, NC, US

   I lead strategic channel marketing initiatives across the US and Canada, supporting our Distributors and National Solution Providers.• Architect and execute channel programs and integrated go-to-market strategies to drive partner growth and ensure alignment across reseller and system integrator marketing initiatives.• Drive collaboration with National Solution Providers to amplify reach, accelerate adoption, and deliver tailored marketing strategies that align with regional and vertical market needs.• Oversee strategic planning and administration of quarterly Market Development Funds (MDF) in collaboration with top-tier distributors and partners, ensuring optimal fund utilization and measurable business impact.• Collaborate cross-functionally with sales, product, and corporate marketing leadership to develop unified channel strategies that foster market alignment and accelerate revenue growth.• Lead campaign performance reporting and data-driven analysis to inform strategic decision-making, optimize marketing investments, and guide long-term channel development initiatives.

Education

• Florida State University

  Bachelor’s Degree, English and Political Science with minor in Communications

  1996 — 2000

• Duke University - The Fuqua School of Business

  Executive Education, Communication for Leaders

  2015

Skills

• Multi-Channel Marketing
• Six Sigma
• Customer Service
• Business Analysis
• Marketing
• Manufacturing
• Business Process Improvement
• Go-to-Market Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Customer Satisfaction
• Management
• Account Management
• Program Management
• Supply Chain Management
• Project Planning
• Budgets
• Strategy
• Sales
• Product Marketing
• Product Management
• Project Management
• Leadership
• Channel Partners
• Business Strategy
• Strategic Planning
• Purchasing
• Process Improvement