Sommer Hernandez
Public Relations
- Role
- Sr Pr and Influencer Manager at PACSUN
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Sr Pr and Influencer Manager
Sep 2024 — Present · Los Angeles, CA, US
Strategize and execute custom Influencer programs for brands to boost Brand Awareness, Engagement and Sales Performance •Lead the Campaign Ideation process and report on all performance metrics• Lead in developing annual business proposals and marketing initiatives•Develop all influencer campaigns; including, campaign ideation, campaign design, creative brief decks, sourcing, contracting, content review, and payment•Host talent for on-site activations such as red carpets, launch events, award shows, movie premieres, festivals, etc •Grow a diverse community of influencer relationships to boost brand awareness and sales •Expand influencer database by 900 relationships in the last year, boosting ROI to the millions
Education
Whittier College
Bachelor’s Degree, English
Skills
- Microsoft Office
- Microsoft Word
- Project Management
- Customer Service
- Research
- Googledocs
- Communication
- Public Speaking
- Microsoft Excel
- Powerpoint
- Editing
- Writing
- Leadership
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