Somiya Wadhwani
Blinkit | Ex- Purplle, Myntra Category Management | E-commerce, Quick Commerce
- Role
- Manager at Blinkit
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Somiya Wadhwani
Somiya Wadhwani is a results-oriented ecommerce and category management professional with nearly 5 years of experience across high-growth platforms like Blinkit, Purplle, and Myntra.At Blinkit, she leads the ₹55 CR/month electronics category, owning end-to-end strategy, pricing, assortment, and inventory. She also drives the complaint charter, delivering measurable improvements in customer satisfaction and operational issue reduction.Previously at Purplle, she achieved 134% YoY portfolio growth in FY24 and enabled brands to scale up to 692% YoY growth through data-led brand strategy, smart merchandising, and marketing execution. Her influencer-led launches drove 35% of exclusive range revenue, while successful brand relaunches pushed ARR to ₹2.8 CR.Somiya brings a sharp commercial mindset, with expertise in P&L ownership, sales planning, vendor management, merchandising, and influencer marketing. She thrives in fast-paced, consumer-centric environments and consistently delivers growth, efficiency, and profitability.
Experience
Manager
Apr 2025 — Present · Gurugram, IN
Education
National Institute of Fashion Technology India
Masters, Fashion Management
Smt. Mmk college of Commerce and Economics
Graduation, Bachelor of Management Studies
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