Somesh Kumar

About Somesh Kumar

Digital marketing professional with 10+ years of experience across fintech, travel, ecomm and healthcare sectors. Skilled in driving growth through user acquisition, retention, and app install campaigns. Expertise in budget allocation, multi-channel campaign execution, and performance optimization using platforms like Google Ads, Meta Ads, Klaviyo, Shopify and WebEngage. Proven ability to lead teams, collaborate cross-functionally, and align marketing strategies with business goals to deliver measurable ROI and scalable growth.

Experience

1. Assistant General Manager Digital Marketing

   Whistle

   Jul 2024 — Present · Delhi, IN

   Owned end-to-end P&L responsibility, managing top-line targets, marketing budgets and user acquisition.2. Developed channel and partner selection strategies, balancing budget allocation between performance marketing, brand marketing and other channels.3. Independently led go-to-market launch strategies by crafting audience targeting, value propositions, messaging for braces category.4. Designed and executed a smile assessment patient journey from concept to completion, significantly improving lead generation results.5. Activated and scaled B2B channels via WhatsApp, successfully onboarding 50+ clinics within a 3-month timeframe.6. Drove brand growth and user acquisition by optimizing marketing spend and call Center efficiencies across multiple channels.

Education

• Delhi Institute of Technology and Management

  Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering

  2011 — 2015

• St. Stephens School

  10+2, Non medical

  2009 — 2011

Skills

• Sql
• Team Coordination
• Windows
• Hive
• Email Marketing
• Campaign Management
• Business Analysis
• Facebook Marketing
• Microsoft Office
• Microsoft Word
• Customer Service
• Operations Management
• Google Adwords
• Project Team Management
• Project Management
• Microsoft Excel
• Powerpoint
• Google Analytics