Somer Lorenz

Executive Director of Marketing & Brand Strategy @Roper St. Francis Healthcare

Charleston, SC, US

As a leader of the organization’s enterprise-wide marketing & brand strategy division, my focus is to drive brand growth, engagement, patient acquisition and retention across a complex healthcare ecosystem. I collaborate with executive leadership and clinical service lines to ensure that our marketing initiatives support system growth priorities and deliver results. Key Responsibilities:Brand Strategy & Positioning: Development of a unified brand strategy and architecture to strengthen market differentiation, increase in unaided brand awareness and compete in a rapidly evolving competitive environment.Patient Acquisition & Retention: Lead service line marketing team in the development and execution of formalized annual marketing planning process, instilling a culture of data-driven strategy. Service line integrated digital and traditional campaigns focused on patient acquisition and service line growth across priority segments.Integrated precision marketing tools, including CRM, marketing automation and other digital patient engagement platforms to enhance reach and improve the customer journey from awareness to appointment. Market Research & Audience Insights: Utilize market research and audience insights to inform brand positioning, prioritization, competitive differentiation and go-to-market planningTranslate research findings into actionable recommendationsApply insights to optimize growth strategies, engagement and ROICross-Functional Collaboration: Partner with clinical and operational leaders to align marketing strategies with business goals, physician alignment strategies, and community health priorities.Team & Culture: Building and empowering a multidisciplinary marketing team to create a collaborative and advisory relationship with service line leadership.

The University of Georgia

MMC, Advertising & Communication

Clemson University

BA, Psychology