Somak Ghosh

About Somak Ghosh

PwC India | Strategic programs: Advisory (2025 -)Black Box | Products Division | Marketing for APAC region (20••••25)Brand awareness in the APAC region | Leading global ABM strategy | Driving product marketing for control room solutions, KVM, AV, and IoT products | Partnerships marketing and event presence for India, ANZ, SEA, Taiwan markets | Content strategy for the region | Outbound marketingPwC India | Strategic Marketing (20••••24)As a strategic marketer: Brand Refresh | Strategic GTM initiatives | Account Based Marketing (ABM) strategies, planning, execution, and leads nurturing | Account Management leading practices - conceptualization, implementation, monitoring and reporting: process improvements for India | Market research and whitespace identification | CxO Relationships | Solutions GTM | Conversations around sustainability and ESG, and digital transformationInnovation: Account and relationships intelligence products: Responsible for user story - PoC - launch - adoptionIoT business unit of HCL | Product Marketing Manager (20•••••22-time awardee at HCL Technologies:30+ Integrated global product launches: Market research | Competitive analysis | Crafting value proposition | Content assets | Media mixes | Executing end-to-end digital campaignsNurturing thought leadership/content funnel | Brand positioning and awareness: Driving HCL Technologies\' Industry NeXT | Partnerships and Alliances | Smart City narrativeFinancial Services Strategy office of HCL (20••••19)Geo-Partner of Continental Europe | Ran Cadence platform: designed to plug revenue leakages by facilitating weekly discussions between cross functional teams. Led the Platforms Initiative: Driving Mode 2 funnel/strategy in the FS vertical of HCL TechnologiesSupply Chain Manager at Dr Agarwal\'s Healthcare (20••••17)Monitoring and forecasting demand | Benchmarking enterprise material costs | Inventory Control, Procurement Strategy (North India and East and Central Africa)| Balancing Costs and Lead Times.I have a Masters in Business Administration from XIMB in Marketing and Systems.I have enjoyed participating in national level competitions, finishing as a finalist several times, including a top 10 finish in the E4 Intercollegiate Summer Internship Awards - India in the Sales and Marketing Category.I have always loved to read, write, cook and I actively attempt to rehabilitate cats and other strays. I am a strong advocate for animal rights.Beyond all of this: working hard on fitness and scaling two summits a year.

Experience

1. Strategic Programs Advisory Markets

   PwC

   Jan 2025 — Present · Mumbai, IN

   Strategic programs aimed at driving: Accounts | Analytics | Brand for Advisory.

Education

• National Institute of Technology Durgapur

  Bachelor of Technology - BTech, Civil Engineering

• National Institute of Technology Durgapur

  Bachelor's degree, Civil Engineering

  2008 — 2012

• Burnpur Riverside School

  Higher Secondary, Science

  2006 — 2008

• St. Vincent's School, Asansol

  ICSE High School Graduation Certificate, General

  1995 — 2006

• Xavier Institute of Management(XIM Bhubaneswar)

  Master of Business Administration (MBA), Marketing, Systems

  2014 — 2016

Skills

• Construction Management
• Analytics
• Project Engineering
• Finance
• Supply Chain Management
• Statistical Data Analysis
• Civil Engineering
• Management
• Customer Relations
• Business Analytics
• Branding
• C++
• Integrated Marketing Communications Planning
• Staad
• Entrepreneurship
• Construction
• Strategy
• C
• Programming
• Mba
• Engineering
• Construction Engineering
• Html
• Management Consulting
• Windows
• Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Microsoft Word
• Quantity Surveying
• Team Leadership
• Ms Project
• Microsoft Project
• Microsoft Office
• Concrete
• Consumer Behaviour
• Matlab
• Market Research
• Cpm Scheduling
• Powerpoint