Sol S.
Head of Commercial Hires (Maternity Cover) @Midlands Arts Centre
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WORK HISTORY
Head of Commercial Hires (Maternity Cover) @Midlands Arts Centre
Birmingham, GB
Leading a team of four to drive commercial revenue across venue hires, events, and partnerships. Focused on streamlining processes to enhance the sales cycle and boost conversion rates.Key achievements:Implemented creative upselling strategies to maximise venue potential and increase hire revenue.Fostered a positive, results-driven team culture through open communication and motivational leadership.Strengthened client relationships and repeat bookings through improved service delivery and aftercare.
EDUCATION
University of Birmingham
BA Hispanic Studies, Spanish Language and Hispanic Literature, Linguistics, Translation, Film & History
Wyggeston and Queen Elizabeth I College, Leicester
6 AS Levels & 4 A Levels, College/University Preparatory and Advanced High School/Secondary Diploma Program
Moat Community College
12 GCSE's, High School/Secondary Certificate Programs
ABOUT SOL S.
I’m a commercially minded relationship builder with a proven track record in sales, partnerships and client management across the arts, education, live events and sports sectors.Currently leading the Commercial Hires team at Midlands Arts Centre (MAC) on a maternity cover contract, I manage a talented team focused on driving revenue growth through creative upselling, partnership development and exceptional client service. I’m passionate about motivating people, improving processes and maximising the commercial potential of every opportunity.Previously, at the University of Birmingham, I generated over £1.2 million in new business within my first three months, earning two nominations for Best Newcomer and securing a permanent role ahead of schedule. That experience strengthened my belief in the power of proactive relationship-building, collaboration and clear communication to achieve outstanding results.Fluent in Spanish and English, I bring energy, empathy and strategic insight to every partnership I manage. I thrive in dynamic, growth-focused environments where creativity and commerce meet – and I’m particularly inspired by opportunities that connect people and purpose across the arts, music, sports, travel and live experience industries.
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