Solina Bong
Growth Marketing | User Acquisition | Conversion Rate Optimization | Data-Driven Strategies for Gaming & Virtual Worlds
- Role
- Director, Growth at Nex
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Solina Bong
Forward-thinking Growth Marketing professional with 10 years of experience in user acquisition and funnel optimization in the gaming industry. Proficient in strategic media planning and hands-on, data-driven decision-making across key acquisition channels, I have consistently delivered successful product launches and achieved scalable growth while maintaining positive return on ad spend (ROAS).
Experience
Director, Growth
Apr 2024 — Present · Los Angeles, CA, US
Develop and execute paid media strategies for Nex Playground and Play Pass across Meta, Google, TikTok, Pinterest and CTV to drive customer acquisition and growth- Run A/B testing on ad creatives and landing pages to optimize engagement, conversion rates, and the overall customer journey- Analyze performance data to identify opportunities for optimization in targeting, messaging, and media efficiency- Work closely with the creative team to develop ad creatives that resonate with different audience segments.
Education
University of Illinois Urbana-Champaign
Master of Science - MS, Technology Management
UCLA
Bachelor of Science - BS, Biochemistry
Sogang University
Master of Science - MS, Technology Management
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