Sunny Solestio Su

About Sunny Solestio Su

I don’t just build brands. I build the feeling people have when they encounter them.The room designed for them. The community where they think “these are my people.” The product they can’t imagine living without.I started as a designer. I ended up building ecosystems.Over a decade I’ve worked on brand, experience, and innovation projects with Coca-Cola, IBM, LG, MorningBrew, Duke, The Emmy Awards, NOMAD, Bosch, Jacuzzi, and DARPA. Collaborated alongside Adidas, Plug and Play, and Neurun. Featured in Forbes and Insider.Not executing briefs. Shaping what things were before deciding how they grew.When I couldn’t find the right room for founders, I built it. DareToShift is now founders, operators, and investors. Zero paid ads. Zero outside funding.$3K+ MRR. Built entirely on brand, community, and conviction. That’s not a side project. That’s proof.I believe the companies that win the next decade won’t just have better products. They’ll have better worlds. Experience is the strategy. Brand is the moat. Community is the flywheel.If your brief sounds like “we need to reimagine how this feels”, that’s my favorite problem.Open to: Chief Experience Officer · VP Innovation · Head of Brand Experience · Creative Director · VP Marketing · CMOHospitality · Travel · Lifestyle · Tech · Venture · Consumer · CreativeDM me. Or find me at paradigmid.com and daretoshift.comLet’s build something worth feeling.

Experience

1. Mentor

   Foundersboost

   Jan 2023 — Present · Manhattan, NY, US

   FoundersBoost finds the best pre-seed tech startups globally and prepares their founders for accelerators, investment and revenue with our global pre-accelerator programs. FoundersBoost has had applications, opened 20 chapters globally in the US, Canada, Europe, & Africa, and most importantly, our alumni have gone on to the world\'s top accelerator programs and raised $200m in funding to date. The Pre-Accelerator program takes no equity or fees from the startups that are accepted. Global partners include Techstars, Global Accelerator Network, and F6S.

Education

• North Carolina State University

  Bachelor’s Degree, Industrial and Product Design

• The Prague Institute

  Bachelor’s Degree, Industrial and Product Design

Skills

• Concept Design
• Creative Direction
• Ergonomics
• Branding & Identity
• Design Strategy
• Photography
• Product Strategy
• Concept Development
• Business Strategy
• Sketching
• Rapid Prototyping
• Industrial Design
• Human Factors
• Presentations
• User Experience Design
• Interaction Design
• Product Design
• Project Management
• Solidworks
• Systems Thinking
• Experience Design
• User Testing
• Product Development
• Business Development
• Illustrator
• Business Innovation
• Human-Centered Design
• User-Centered Design
• User Experience
• User Research
• Design Research
• Entrepreneurship
• Design Sprints
• Service Design
• 3d Modeling
• Product Management
• Interface Design
• Innovation Strategy
• Innovation Management
• Cognitive Ergonomics