Soldanela Rivera

About Soldanela Rivera

I am a multidisciplinary arts and entertainment professional with a unique blend of expertise in live performance, government relations, and strategic communications. With over a decade of experience in live event production—from Broadway tours to concerts, television specials, and film—I have a proven track record of bringing ambitious projects to life.My career bridges creative vision with operational excellence. As a Touring Company Manager, I’ve led national and international Broadway tours for shows like My Fair Lady, Annie (U.S. and Macau, China), and Mean Girls, expertly handling budgets, payroll, travel, and logistics to ensure seamless operations.I also have extensive experience in high-stakes communications. During my time as Communications Director at Hostos CUNY, I worked closely with government officials, embassies, consulates, high-level executives, and the CUNY Chancellor’s office, leading cross-institutional communication efforts for special events. This background gives me a deep understanding of building and maintaining crucial relationships while navigating complex environments. I thrive at the intersection of logistics and creativity, driving productions forward while supporting both organizational goals and artistic integrity

Experience

1. Beetlejuice Bus & Truck National Tour Company Manager

   Networks Presentations

   Dec 2025 — Present · US

Education

• Teachers College, Columbia University

  Master of Arts, Arts Administration

  2002 — 2005

• St. John's School

  High School diploma

  1977 — 1990

• Sarah Lawrence College

  Bachelor of Arts, Dance

  1990 — 1994

Skills

• Management
• Bilingual Communications
• Garageband
• Television
• Blogging
• Audio Editing
• Acting
• Project Implementation
• Arts Administration
• Newsletters
• Storytelling
• Press Releases
• Digital Media
• Strategic Communications
• Public Relations
• Media Relations
• Editing
• Theatre
• Microsoft Excel
• Publicity
• Social Media Marketing
• Dance
• Video
• Documentary Research
• Project Management
• Music Industry
• Project Planning
• Film
• Video Production
• Brand Implementation
• Brand Development
• Publishing
• Marketing Communications
• Event Planning
• Radio
• Video Editing
• Speech Writing
• Marketing
• Copy Editing
• Performing Arts