Sojin Shin

About Sojin Shin

An enthusiastic achiever and experienced marketer. Both my educational background and internship experience have prepared me for the fields of digital marketing and media specialist.As a part of my final graduate project, I completed research on similarity perception and the credibility of micro-influencers in social media marketing based on source credibility theory. I conducted quantitative research with over 100 survey participants to understand the consumers\' perceptions toward influencers and advertising effects.During my internship as a student marketing director, I updated the weekly digital performance of the organization using Google Analytics while created customized planning for various clients and implemented advertising strategies with traditional and digital media.I am actively looking for a full-time career opportunity in digital marketing and media planning!

Experience

1. Marketing Specialist

   Boranet

   Nov 2021 — Present · Englewood Cliffs, NJ, US

   Lead integrated marketing strategy and execution across paid media, influencer marketing, social media, SEO, newsletter campaigns, and event activations for a 100+ client portfolio, directly managing 30 accounts end-to-end.• Developed cross-channel promotional strategies aligning brand positioning, audience targeting, and performance optimization to drive engagement, retention, and measurable business growth.• Established and supervised the agency’s marketing function, mentoring junior associates and interns while overseeing campaign planning, creative direction, and post-campaign performance reporting.

Education

• Hanyang University

  Bachelor's degree, Advertising

  2013 — 2018

• University of Illinois Urbana-Champaign

  Master of Science - MS, Advertising

  2018 — 2020