Soizic Sycamore
VP - Client Partner @Merkle
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WORK HISTORY
VP - Client Partner @Merkle
EDUCATION
Université Rennes 2
License, Foreign Applied Languages with International Trade speciality
SKILLS
ABOUT SOIZIC SYCAMORE
Results-driven, data- and technology-literate senior leader with a proven track record in driving strategic growth, commercial performance, client relationship management, and client success across global markets. Combines the vision of a strategist with the operational excellence shaped through experience working in agency, consultancy, start-up, and client-side.Expert in leading cross-functional, multicultural teams to deliver B2B and B2C, cross-channel programs that accelerate customer acquisition, engagement, and retention. Deep expertise in customer-centric, insight-led strategies, from end-to-end journey mapping to CLTV and optimisation, enabled through data and Martech and AI. Trusted by C-Suite leaders to manage complex stakeholder environments, delivering measurable business impact and sustainable revenue growth. Passionate about leveraging AI and emerging technologies to transform customer experience, unlock operational efficiencies, and future-proof business models.Core Competencies:• Client Relationship Management • Commercial Growth & P&L Management• Digital Strategy & Business Transformation• AI, Data & Martech Integration• Customer Experience, Loyalty, CRM & Personalization• E-Commerce & Omnichannel Engagement• Team Set-Up, Scaling & Transformation • International LeadershipIndustry Expertise:Automotive: Peugeot International, Nissan Europe, Infiniti (Europe)Travel: United Airlines’ Mileage Plus program (EMEA), Hilton’s HHonors program, Le Méridien Hotels (Global), LNER trains (UK)Telco & Consumer Electronics: HP’s e-CRM program (EMEA), T-Mobile (UK), Sony Mobile Global CRM, Samsung EuropeTech (B2B & B2C): IBM Europe, Intel EMEA, HP SMBs, Microsoft Global CRM, Sony Professional Services Europe FMCG: Mars Petcare, Clarins, Group Seb, L’Oreal Group, Nicolas Feuillatte Champagne, Cora GroupOther experiences inc. UK Government Roster, UK Athletics, Maison de la France.Bilingual: French & English | Dual Citizenship
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