Soilee Barua

WORK HISTORY

EDUCATION

ABOUT SOILEE BARUA

Implement Pay Per Click media strategies for clients; Handle, review, and perform daily account responsibilities associated with Google AdWords for avariety of clients; Maintain and monitor keyword bids, account daily and monthly budget caps, impression share,quality score and other important account metrics; Handle the creation of large keyword lists; Provide creative copy suggestions and graphical ad templates; Handle display network placement lists on AdWords and through other contextual advertisingplatforms; Provide recommendations and execute strategies for keyword opportunities, campaignstructuring, targeting, display network, and other facets of paid search in accordance with clientgoals; Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation ofpaid search marketing initiatives; Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics,goals tracking, revenue tracking, and other paid search initiatives; Keep pace with search engine and PPC industry trends and developments; Monitor and administer web analytics dashboards, reports and key reporting tools, and point outkey areas of importance in accordance with client goals; Monitor and evaluate search results and search performance across the major search channels