Sohna Ravindran

Head of Paid Search and Paid Media | Driving Scalable Growth Through Search, Data, & Automation

Role
Head of Paid Media at iVisa
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sohna Ravindran

Paid Media & Paid Search leader with 20+ years of experience driving performance marketing and growth across multiple verticals and global markets. Proven track record owning and scaling $100MM+ paid media programs with a focus on ROI, profitability, and sustainable growth.I lead strategy and execution end-to-end, spanning paid search, experimentation, attribution, automation, and operating at scale, in close partnership with Product, Data, and other Growth teams.

Experience

  1. Head of Paid Media

    iVisa

    Jan 2025 — Present · San Francisco, CA, US

    Owns strategy and execution of global paid media program- Building and mentoring a high-performing paid media team, fostering expertise in growth marketing and competitive analysis.

Education

  • UCSC Silicon Valley Extension

    Certificate Program in Marketing Management, Marketing

    2015 — 2015

  • Sree Narayana College

    Bachelor of Commerce (B.Com.), Accounting and Business/Management

    2000 — 2003

  • Indian Institute of Journalism and New Media

    Post Graduate Degree, Journalism and New Media

    2004 — 2005

Skills

  • Strategy
  • Google Adwords
  • Pay Per Click (Ppc)
  • Display Advertising
  • Google Analytics
  • Online Advertising
  • Advertising
  • Digital Marketing
  • Sem
  • Search Advertising
  • Social Media Marketing
  • Web Analytics
  • Integrated Marketing
  • Search Engine Marketing (Sem)
  • Online Marketing
  • Analytics
  • Social Media
  • Marketing
  • Facebook
  • Ppc

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Sohna Ravindran — Head of Paid Media at iVisa in San Francisco, CA, US | Unifers