Sohith Kumar K

Sr Executive - Retention @Wellbeing Nutrition

Gurugram, IN

I oversee repeat and direct CRM-driven revenue by managing end-to-end lifecycle campaigns across WhatsApp, Email, Push Notifications, and SMS.* Execute and optimize automated journeys for abandoned carts, pre-purchase, post-purchase, and dormant users to drive retention and engagement.* Conversion Rate Optimization (CRO) initiatives on web and app by identifying key drop-off points.* Manage and enhance the Referral Program, ensuring consistent user acquisition through word-of-mouth growth.* Collaborate with creative, content, and data teams to craft high-performing, segmented marketing campaigns aligned with brand and seasonal goals.* Oversee marketing automation and integration across tools such as CleverTap, LimeChat, and Netcore, ensuring smooth execution and accurate tracking.* Analyze campaign performance, conduct A/B testing, and continuously optimize messaging and targeting to improve ROI across WhatsApp, Email, and SMS channels.

Presidency University Bangalore

Master of Business Administration - MBA, Business analytics and Marketing