Sohith Kumar K
Sr Executive – Retention | D2C Growth @ Wellbeing Nutrition | Ex-Collegedunia
- Role
- Sr Executive - Retention at Wellbeing Nutrition
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sohith Kumar K
I turn customer data into repeat revenue. As a Lifecycle & Retention Marketer…
Experience
Sr Executive - Retention
Apr 2025 — Present · Gurugram, IN
I oversee repeat and direct CRM-driven revenue by managing end-to-end lifecycle campaigns across WhatsApp, Email, Push Notifications, and SMS.* Execute and optimize automated journeys for abandoned carts, pre-purchase, post-purchase, and dormant users to drive retention and engagement.* Conversion Rate Optimization (CRO) initiatives on web and app by identifying key drop-off points.* Manage and enhance the Referral Program, ensuring consistent user acquisition through word-of-mouth growth.* Collaborate with creative, content, and data teams to craft high-performing, segmented marketing campaigns aligned with brand and seasonal goals.* Oversee marketing automation and integration across tools such as CleverTap, LimeChat, and Netcore, ensuring smooth execution and accurate tracking.* Analyze campaign performance, conduct A/B testing, and continuously optimize messaging and targeting to improve ROI across WhatsApp, Email, and SMS channels.
Education
Presidency University Bangalore
Master of Business Administration - MBA, Business analytics and Marketing
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