Sohini Sen
Marketing & PR @ Captain Fresh | ex: Intel, upGrad, ICICI | 30-under-30 awardee (‘21)
- Role
- Associate Director - Marketing & Communications at Captain Fresh
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sohini Sen
A fable of the spider who could climb a mighty wall only on its seventh attempt had etched a deep impression during my growing years. Looking back, perhaps that\'s what defined the principles of how I work today: persevere, perform, perfect.A natural inclination to take initiative, be it creating or orchestrating, found its way early into how I approached life. The same zeal for scaling new heights, paired with my deep curiosity to learn newer things, has driven me to traverse various domains in marketing and communications. You could say, my artistry with numbers and ideas is rooted in an uncommon yet synergistic combination of first pursuing statistics and subsequently following my passion for marketing. What I’ve honed over a decade now, is the craft of turning truths into stories that spark action.
Experience
Associate Director - Marketing & Communications
Jul 2024 — Present · Bengaluru, IN
Presently navigating the mammoth charter of managing all things marketing for Captain Fresh and its powerhouse of brands: CenSea (US), Ocean Garden (US), Koral (Poland), Senecrus (France), and more• Brand Master brand positioning for our listing ambition, Acquired brand integration• PR Founder profile building, Influencing the category narrative for seafood - a beat with little precedent, Shaping our global media presence• Creative & Content Managing the entire function that shapes brand storytelling and elevates our collective brand equity across markets
Education
St. Xavier's College (Autonomous), Kolkata
Bachelor of Science (B.Sc.), Statistics
Carmel High School
Higher Secondary Education, Science
T A Pai Management Institute, Manipal
Master of Business Administration (M.B.A.), Marketing
Skills
- Social Networking
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Microsoft Powerpoint
- R
- Mathematics
- Microsoft Office
- Sales
- Public Relations
- Media Buying
- Statistics
- Online Reputation Management
- Team Leadership
- Analysis
- Teamwork
- Team Management
- Social Media
- Research
- C++
- C
- Spss
- Public Speaking
- Dance
- Management
- Sql
- Marketing
- Brand Management
- English
- Event Planning
- Leadership
- Campaign Management
- Social Services
- Event Management
- Secretarial Skills
- Business Development
- Digital Marketing
- Market Research
- Minitab
- Microsoft Word
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