Sohini Sinha
Senior Account Manager at Burson | PR and Communications Professional
- Role
- Senior Account Manager at Burson
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sohini Sinha
Currently employed with Genesis BCW. I work for the Brand Sports, & Entertainment business and service notable brands under the umbrella. Prior to this I was enrolled with New York University Master’s program in Public Relations & Corporate Communications.Experienced in planning publicity strategies and campaigns; consulting with clients and internal teams on timelines and objectives. Effective leadership skills have been put to use in resolving problems and promoting a positive work environment. Industry expertise includes lifestyle, fitness, hospitality, including the launch of the first luxury hotel property of the East, JW Marriott Kolkata in West Bengal, India. Fluent in English, Hindi, and Bengali.
Experience
Senior Account Manager
Jun 2024 — Present · Bangalore Urban, IN
Lead strategic content development and campaign ideation across FMCG, F&B, luxury, auto, startups, ed-tech, aviation, semiconductor space, and hospitality brands.• Manage communications effectively, coupled with strong media relations to uphold brand reputation.• Collaborate with cross-functional teams to successfully execute campaigns and announcements.
Education
University of Calcutta
Bachelor of Arts (B.A.), English Honors
2008 — 2011
New York University
Master of Science - MS, Public Relations and Corporate Communications
2019 — 2021
University of Westminster
Postgraduate Certificate, Multimedia Journalism
2014 — 2015
Skills
- Public Relations
- Exhibit Preparation
- Photoshop
- Copywriting
- Journalism
- Television
- Calligraphy
- Anchoring
- Piano Playing
- Writing
- Blogging
- Travel
- Social Media
- Microsoft Office
- Press Releases
- Digital Media
- Subediting
- Presentations
- Magazine Layout Design
- Magazine Writing
- Photography
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