Sohini D.

About Sohini D.

Experienced Lead Generation with a demonstrated history of working in the marketing and…

Experience

1. Sr Executive

   INFUSE

   Aug 2024 — Present

   Lead Generation:•Conduct comprehensive research to identify potential prospects that match the company’s Ideal Customer Profile (ICP).•Utilize various tools and platforms to source and compile a list of qualified leads.Outbound Outreach:•Engage in outbound activities including cold calling, email campaigns, and social media outreach to initiate conversations with potential customers.•Tailor outreach messages to address the specific pain points and needs of the prospects, ensuring relevance and engagement.Lead Qualification:•Qualify leads through discovery conversations to assess their needs, budget, decision-making process, and timeline (BANT).•Determine whether a lead is a good fit for the company based on the assessment.Appointment Setting:•Schedule meetings or discovery calls for the sales team with qualified prospects.•Ensure a smooth handoff of qualified leads to the Business Development (BD) and Sales teams.Pipeline Management:•Maintain detailed records of interactions with prospects in the CRM tool.•Regularly update the sales funnel to reflect the current status of leads and opportunities.Communication Skills:•Exhibit strong verbal and written communication skills to effectively engage with prospects and convey value propositions.•Ensure clarity, professionalism, and persuasiveness in all interactions.Research Skills:•Demonstrate the ability to research and gather key information about prospects and target accounts.•Stay well-versed in the respective geographies and domains relevant to the target prospects.

Education

• Vinayaka Mission University

  Master of Business Administration - MBA

  2014 — 2016

• BSSS College, Habibganj, Bhopal

  BCA

  2011 — 2014