Sohinee Paul

About Sohinee Paul

I am a results-driven content strategist with 3+ years of experience shaping digital narratives that drive visibility, authority, and measurable growth. By combining data-backed SEO with compelling storytelling, I help brands and leaders cut through digital clutter to build trust, scale audiences, and achieve business outcomes.My portfolio spans collaborations with leading brands including Adani One, Apollo, MensXP, Tata CliQ, Shoppers Stop, Flipkart, and Myntra as well as high-growth startups and entrepreneurs. Whether scaling a founder’s social presence from 200 to 20K followers in six months, or engineering SEO campaigns that consistently rank in Google’s top 3, my work delivers tangible, sustainable impact.Career Highlights:• Pepper Content: Delivered SEO-optimised content that boosted engagement by 30% and secured top Google rankings.• Independent Creator: Grew a social media community of with 2M+ video views and an average 16% engagement rate.• NGO Experience: Led fundraising initiatives and community outreach, demonstrating a commitment to impact beyond the digital space.• Publishing: Contributed to internationally published anthologies with 300+ Amazon reviews.Currently pursuing a Master’s in English Literature with a focus on postcolonial studies and creative writing, I bring academic depth to digital storytelling merging critical analysis with innovative communication strategies. This balance of creativity and strategy defines my approach to content. Core Competencies: • Content Strategy & SEO Optimisation • Thought Leadership & Ghostwriting for Executives • Audience Growth & Social Media Strategy • Brand Positioning & Digital Storytelling • Script Writing, Copywriting, Blogging If you\'re a founder, brand, or creator looking to build influence and drive results, let’s connect. I’m always up for a good conversation, and a great collaboration.

Experience

1. Content Strategist

   Thought Pilot

   Mar 2025 — Present · Hyderabad, IN

   Develop high-impact content strategies for founders, CEOs, and brands to build authority and drive audience growth• Create viral and insight-driven Twitter/X threads generating 50K–200K+ impressions and industry engagement• Scale personal and brand accounts from early-stage to 20K+ followers through data-backed growth systems• Design and implement content funnels that convert audience attention into inbound leads and revenue• Collaborate with clients across fashion, beauty, publishing, and tech to position them as thought leaders• Drive $25K+ in recurring monthly deals by aligning content with brand positioning and market demand• Analyze performance metrics to optimize engagement, achieving 40%+ improvement in audience retention• Build storytelling frameworks that strengthen brand voice, credibility, and long-term audience trust

Education

• Calcutta University, Kolkata

  Bachelor of Arts - BA, English

• Rabindra Bharati University, Kolkata

  Master's degree, English Language and Literature, General

• Annada Sundari Hindu Balika Vidyapith

  High School Diploma, Science