Sohil Viradia

About Sohil Viradia

I step into complex enterprises where growth is expected, but digital marketing is fragmented across systems, teams, and metrics.My impact has been in aligning performance & organic marketing, content, and martech into a single, accountable growth engine, one that management can trust. Across global financial services, insurance, and e-commerce organisations, this has translated into stronger pipelines, higher conversion, and measurable revenue impact.I focus on building digital models that scale, withstand compliance, and shift the leadership conversations from activity to business outcomes.If it doesn’t move the business, it doesn’t belong in the plan.

Experience

1. Associate Director, Digital Marketing

   Crisil

   Mar 2023 — Present · Mumbai, IN

   Architected and led the digital marketing strategy across multiple business verticals, aligning initiatives with organization priorities and elevating digital performance through data-led, omnichannel campaigns.Designed and implemented a strategic B2B website revamp, solving key business challenges through UI-driven experience, reinforcing Crisil’s position as a trusted global thought leader and accelerating lead engagement.Harnessed behavioural analytics, and A/B testing for UI/UX optimization and digital journey mapping.Led integrated global brand engagement across social channels, collaborating with global business units to drive consistent narrative and achieving a 40%+ surge in multi-platform audience engagement.Directed MarTech transformation initiatives, overseeing the enterprise-wide migration from Marketo (by Adobe) to Pardot (by Salesforce) to improve campaign effectiveness, lead attribution, and real-time scoring.Leveraged Adobe Analytics and Google Analytics to translate user behavior insights into actionable strategies that optimized content performance, digital journeys, and campaign ROI.Influenced C-suite decisions and governance priorities by presenting campaign intelligence and performance dashboards to MD and Executive Committee during strategic reviews and SteerCo forums.

Education

• Welingkar Institute of Management

  Master of Business Administration, Marketing

• University of Mumbai

  Master of Commerce

• Malini Kishor Sanghvi College Of Commerce And Economics (Ritambhara)

  B. Com, Commerce

  1997 — 2000

• Welingkar Institute of Management

  MBA, Marketing

  2008 — 2010

• University of Mumbai

  M.Com, Management

  2002 — 2004

Skills

• E-Commerce
• Online Marketing
• Web Analytics
• Email Marketing
• Affiliate Marketing
• SEO
• Marketing
• Lead Generation
• Brand Management
• Sem
• Digital Marketing
• Ecommerce
• Google Analytics