Sohena Patel

About Sohena Patel

I am a highly accomplished Marketing Executive driving strategy and revenue…

Experience

1. Director, Business Line Marketing, Management Consulting

   BDO USA

   Mar 2022 — Present

   In my current role, I drive revenue growth through strategic marketing plans and programs for Management Consulting Services consisting of Strategy & Growth, Business Transformation, Supply Chain, IPO Readiness, and Healthcare Consulting. I serve as a strategic marketing advisor directing marketing teams consisting of email marketing, social, events, brand communications, as well as strategic partnerships. I bring new approaches and best practices to elevate marketing to influence revenue and growth goals. I collaborate cross-functionally across stakeholder teams and create unified market-centric go-to-market strategies. I integrate digital marketing campaigns and channels: organic/paid social, PPC, ABM, and events. I also analyze ROI and optimize marketing programs to drive leads, pipeline and revenue. Finally, I bring different services together under one GTM campaign, reducing redundancy, streamlining, and creating efficiencies and a consolidated buyer-centric approach to market solutions.

Education

• DePaul University

  Bachelors of Science, Marketing

• Northwestern University - Kellogg School of Management

  Digital Marketing Strategies Certification, Data, Automation, AI & Analytics program.

  2019 — 2019

Skills

• Budget Allocation
• Critical Thinking
• Market Segmentation
• Integrated Marketing
• Brand Strategy & Enablement
• Marketing Communications
• Digital Marketing
• Industry Trend Analysis
• Business Analysis
• Customer Insight
• Market Planning
• Cross-Functional Team Leadership
• Direct Marketing
• Target Identification
• Solution Oriented
• Brand Development
• Team Leadership
• Demand Generation
• Account Management
• Marketing Strategy
• Content Marketing
• Focus on Results
• Marketing Management
• Campaign Effectiveness
• Marketing
• Collaborative Problem Solving