Soheib Ali

About Soheib Ali

17+ years in CPG Industry - intensive experience in sales management, people leadership, brand building, new product development, go to market strategy and consumer insights. Growth mindset, consumer centric and Ideas powerhouse, I have consistently demonstrated passion, expertise and planning and execution excellence.A humble and curious leader, I enjoy working in an environment that thrives on change, creativity and challenge.

Experience

1. Vice President Marketing

   Paytm

   Aug 2023 — Present · Mumbai, IN

   User growth through design and execution of programs (FMCG brands, Merchants, Affiliates, Corporate, Colleges and Transit). Business Marketing & GTM for new launches (Soundbox and EDC). UPI value and volume share. Consumer Insight and Product/feature enhacements. Organic & Paid channel management.

Education

• Indian Institute of Management, Kozhikode

  PGDM, Marketing and Finance

  2007 — 2009

• National Institute of Technology Jamshedpur

  B Tech, Mechanical Engineering

  2000 — 2004

• GrowthX®

  Advanced Growth Strategy

• International School Patna

  Secondary, ICSE

• Patna Science College

  Higher Secondary

Skills

• Key Account Management
• Business Planning
• Operations Management
• Customer Insight
• Forecasting
• Product Development
• Sales
• Supply Chain Management
• Team Management
• Product Marketing
• Merchandising
• Brand Management
• Cross-Functional Team Leadership
• Team Building
• Fmcg
• Marketing
• Market Planning
• Marketing Management
• Market Analysis
• Market Research
• New Business Development
• Sales Management
• Sales Operations
• Business Development
• Competitive Analysis
• Project Management
• Distributed Team Management
• Strategy