Soheb Nayeem

About Soheb Nayeem

I am a results-oriented Business Analyst with experience in bridging the gap between business needs and technology solutions. Passionate about driving efficiency and optimizing business processes, I specialize in identifying opportunities for improvement and delivering actionable insights to guide strategic decision-making.My expertise spans across requirements gathering, process mapping, data analysis, and translating business objectives into clear, executable plans. Proficient in SQL, Excel, Tableau, Magento, EPR, EDR, Lotus Notes. I am skilled at conducting in-depth analysis, creating reports, and providing recommendations that lead to measurable business growth and cost savings.I am committed to working cross-functionally with teams, stakeholders, and leadership to implement solutions that enhance operational performance and support organizational goals.

Experience

1. Marketing Analyst 1

   3M

   Oct 2024 — Present · Bengaluru, IN

   As a Marketing Analyst 1, I am responsible for combining data-driven insights with marketing strategies to optimize campaign performance and support decision-making processes. My role involves analyzing large sets of marketing data, identifying key trends, and providing actionable insights to improve overall marketing effectiveness and business outcomes.Key Responsibilities:Collect, clean, and analyze data from marketing campaigns, digital channels, customer behavior, and sales to identify trends, patterns, and growth opportunities.Develop and maintain marketing performance dashboards and reports to track key performance indicators (KPIs) such as ROI, customer acquisition, engagement, and conversion rates.Conduct competitive and market analysis to identify emerging trends, customer preferences, and potential areas of improvement.Use statistical tools (SQL, Excel, Python, R) and data visualization platforms (Tableau, Power BI) to analyze large datasets and translate them into actionable insights for marketing strategies.Support the creation and execution of customer segmentation strategies to target key demographics effectively.Provide recommendations for optimizing digital marketing campaigns, email marketing, social media strategies, and paid media efforts based on data-driven insights.Collaborate with cross-functional teams (marketing, sales, finance, product) to ensure alignment between data insights and marketing objectives.Help design and analyze A/B tests and marketing experiments to optimize content, ad performance, and overall campaign efficiency.Assist with budget tracking and forecasting for marketing campaigns, ensuring that spending is aligned with performance goals.Monitor social media, digital, and traditional marketing metrics to ensure alignment with business goals.Help develop forecasting models and budget tracking for marketing activities.

Education

• Utkal University

  Bachelor of Commerce - BCom

  2017 — 2020