Sohan Singh Parihar
Head - Branding & Digital Marketing | Performance Marketing | Lead Generation | Complete ROI Strategist | Plan, Execute and Deliver, 17+ Year Experience in Digital Marketing
- Role
- Head of Digital Marketing at PODDAR GROUP OF INSTITUTIONS
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Sohan Singh Parihar
Highly trained digital marketing professional with 17+ years of experience in campaign management, social media marketing, brand management, and channel management, including SEO and SMM. Well-versed in Google Ads, social media advertising, and Google Analytics, with a strong ability to identify emerging trends and align strategies with industry needs. An innovative thinker with a flair for developing creative solutions to drive business growth.
Experience
Head of Digital Marketing
Jul 2022 — Present · Jaipur, IN
Manages digital marketing department and operations.• Ensure marketing effectiveness by identifying goals for the long and short-term.• Ensure the optimization of funds spent. Email marketing- oversee databases, writing, and answering emails. Give guidance to the team. Working together with departments and teams and brainstorming innovative growth strategies by collaborating with marketing, promotions.• Plans and executes all web, SEO database marketing, email campaigns, social media, and display advertising.• Understand customer behavior by using analytical tools and thinking.• Designed and developed user-friendly website, including optimized check-out page that increased visitor clicks.• Designed, implemented, and optimized retargeting ads using Facebook and AdWords to improve the visitor. • Drive digital traffic and manage the acquiring of leads.• Fixed bugs from existing websites and implemented enhancements that significantly improved web functionality and speed.• Responsible for growing social media presence.• Developed dynamic and interactive website that ensured high traffic, page views, and user experience.• Software used Adobe Premiere Pro, After Effects, Filmora, and Media Encoder Edited a promotionl video.• Drives performance on all campaigns concerning ROI.
Education
Jodhpur National University
Bachelor of Commerce - BCom, Accounting and Business/Management
2012 — 2014
University of Rajasthan
Bachelor of Arts - BA, Economics
2003 — 2007
Gyan jyoti Senior Secondary School
Senior Secondary, Economics
2002 — 2004
Skills
- Business Intelligence
- Sap Business One
- IT Management
- IT Operations
- Data Management
- Networking
- Microsoft Dynamics Nav
- Business Process
- Servers
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