Sohana S.

About Sohana S.

As a Senior Marketing Manager & Consultant with 15+ years of experience across Tech and CPG industries, I specialize in driving transformational growth through strategic leadership, data-driven insights, and customer-centric storytelling. My expertise spans digital marketing, e-commerce innovation, brand development, and cross-functional collaboration, delivering measurable business impact and ROI. Throughout my career, I’ve been passionate about crafting brand stories that resonate with consumers and creating offerings that meet their evolving needs. From revitalizing stagnant portfolios in beauty and skincare to spearheading high-velocity sales events at Amazon valued at billions, I’ve consistently delivered results by combining creative vision with analytical precision. Key Highlights: • Led strategic go-to-market initiatives that streamlined processes and improved operational efficiency. • Developed innovative product launches and marketing campaigns that elevated brand awareness and consumer engagement. • Spearheaded partnerships and cross-functional collaborations to unlock growth opportunities and expand market presence. • Implemented cutting-edge technologies and insights to optimize digital and e-commerce strategies. • Delivered impactful results across diverse industries, including beauty, consumer goods, e-commerce, healthcare, and tech. While the industries and products I’ve worked with have varied, one thread remains constant: my love for uncovering consumer insights, crafting stories, and delivering solutions that resonate. Whether it’s reimagining a beauty brand’s identity, driving customer loyalty through digital innovation, or managing teams across geographies, I’m fueled by the challenge of creating meaningful connections between brands and their audiences. Outside of work, I’m an avid tennis fan (still heartbroken over Nadal’s retirement) and a devotee of the arts, from music to dance and visual storytelling. These creative interests inspire my professional endeavors, giving me a fresh perspective on connecting with audiences in authentic and impactful ways. Let’s connect to explore how I can help drive growth and innovation for your brand.

Experience

1. Marketing Consultant, High-velocity Sale Events

   Amazon

   May 2022 — Present

   In this role, I drive strategic marketing and merchandising initiatives for Amazon’s high-velocity sales events (HVEs), valued at multi-billion-dollars globally. By leveraging consumer insights, cross-functional collaboration, and innovative digital solutions, I deliver measurable growth and operational efficiencies across U.S. and international markets.I led a comprehensive overhaul of go-to-market (GTM) strategies, consolidating six fragmented plans into a singular playbook that reduced marketing briefs by 83%, saving 525+ work hours. This standardized approach not only optimized internal workflows but also enhanced cross-functional alignment across 100+ stakeholders.Recognizing the need for innovation, I spearheaded Amazon\'s inaugural GenAI-driven image creation project, saving over a million dollars annually while maintaining comparable sales impact to traditional imagery. Additionally, I transformed the customer experience on Prime Day by personalizing the deals page, increasing incremental dollar sales by 18% and improving overall shopability.By focusing on efficiency and innovation, I consistently deliver results that drive revenue growth and customer satisfaction. My leadership ensures alignment between strategic objectives and execution, positioning Amazon’s HVEs as market-leading events.

Education

• University of Toronto

  Master’s Degree

  2005 — 2007

• University of Toronto

  Bachelor’s Degree

  2000 — 2004