Sohan Kumar
Adobe Analytics Certified - Digital Analytics Consultant | CRO | Adobe Target | Technical Consultant | Automation Expert | Analytics Engineer | Analytics Strategist | Google Analytics | Entrepreneur
- Role
- Digital Analyst at Lenskart.com
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Sohan Kumar
I take care of site Implementation, analysis and providing insights to the business for better decision making. Audience Creation and Re-marketing: keep providing ideas to create different audience segments based on online and offline data for better onsite user experience and re marketing through AdWords,I have hands on experienced with Analysis Workspace, Report Builder, Data Warehouse, Adobe Target, Adobe Launch, DTM, Audience Manager, Google Analytics, GTM, Google Optimize, Creating Remarketing lists and audiences etc. Job Responsibilities -Analysis and Insights Adobe RTCDP, CJA Adobe ImplementationAdobe Audience Manager (creation of Traits, Segmentation, offline data customization)Analysis WorkspaceData Warehouse Report BuilderAdobe Target Adobe Launch Power BIGoogle Analytics (Reporting, audience creation for AdWords)Google OptimizeGTMAutomation
Experience
Digital Analyst
May 2024 — Present · Gurugram, IN
Education
SWAMI VIVEKANANDA UNIVERSITY
Bachelor of Computer Application - BCA, Mathematics
2014 — 2017
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