Sohan Chakraborty
Marketing + Sales | Account Management| Business Development
- Role
- Account Manager at Adobe
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Sohan Chakraborty
8 years. One pattern that never changed. Grind gets you in. Systems keep you…
Experience
Account Manager
Sep 2023 — Present · IN
Q3, 20•••01%Q2, 20•••04%Q1, 20•••36%Q4, 20•••06%Q3, 20•••20%Q2, 20•••15%Q1, 20•••48%Q4, 20•••02%Carrying a quota of $1M USD, I am responsible to tailor solutions that streamline document and creative workflows across NA and Canada SMBs. Segmenting audiences and organizing multi-thread campaigns on one end to booking $$ on the other - you name it, and I\'ve done it. Magic does happen when you are able to get the correct mix of Sales and Marketing!Key Projects undertaken - 1. Implemented a lead scoring mechanism on SFDC to identify MQLs2. Conducted a need-gap analysis for the legal industry to increase footprint of Adobe Acrobat and Adone Sign by over 73%3. Successfully tapped into the 20% effort that resulted in 80% target achievement in a quarter by week 10 4. Using Gainsight and power BI - identified propensity across assigned BOB to align messaging as per customer trends5. Optimized outreach programs by validating ICPs and messaging to increase reply rate to 27% from 5%6. Built SOP and created sequences for outbound teams to multi-thread across email, call, linkedin and video outreach, increasing ARPT and customer connect ratio
Education
Kalinga Institute of Industrial Technology, Bhubaneswar
Bachelor's degree
2015 — 2019
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