Soham Banerjee

About Soham Banerjee

As a Manager | Digital Media at Winds E Pvt Ltd, I create and execute impactful social media campaigns for the WINDS App. I work with a team of talented professionals to increase brand visibility, engagement, and customer loyalty, using various social media trends, platforms, and best practices. With over six years of experience in social media management, content & design, I have a passion for digital marketing and a deep understanding of customer relationship management (CRM) and digital strategy. I have successfully handled clients and projects across various industries, such as sports, entertainment, and research, delivering outstanding results in a fast-paced environment. Some of my major achievements include leading the ASHES cricket series coverage on Twitter, designing the user experience flow for the Moj for Creators website, and building creator retention and awareness strategies for MFC SM channels. I am a strategic thinker and a creative problem solver, always seeking new and innovative ways to drive social media success. I have a PGDMM from Symbiosis Institute of Business Management, Pune, and a BBA from Symbiosis Institute of Computer Studies and Research, where I honed my analytical, communication, and leadership skills. I would love to connect and explore opportunities to bring my expertise and navigate to your brand\'s success.

Experience

1. Digital Media Manager

   Winds E Pvt Ltd

   Mar 2023 — Present · Mumbai, IN

   Communication Strategy: As WINDS\'s Communication & Design Language Lead, I spearhead the app\'s communication strategy. I have developed and executed comprehensive communication plans, fostering a consistent and engaging dialogue with our users by crafting compelling messaging (paid+organic) across various channels like Google & Social Media. I ensured that WINDS\' value proposition reached our target audience effectively- Design Language Development: An essential aspect of my role involves driving the development and implementation of a cohesive design language for WINDS. Collaborating with cross-functional teams, I have defined the brand\'s visual identity and user experience guidelines. This has enhanced the app\'s aesthetics and contributed to a more user-friendly and intuitive interface- User-Centric Approach: I champion a user-centric approach throughout the app\'s development process. I continuously strive to improve WINDS\' usability, brand recall and overall user satisfaction by conducting user research, analysing feedback, and applying design thinking principles. This approach has resulted in increased user retention and positive reviews- Team Collaboration: As a leader, I foster a collaborative and creative work environment within the communication and design team. I empower my team to deliver high-quality results by encouraging open communication and valuing diverse perspectives. We have successfully launched several feature updates and campaigns that garnered widespread acclaim.

Education

• Symbiosis Institute of Business Management, Pune

  PGDMM, Marketing

  2017 — 2018

• Symbiosis Institute of Computer Studies and Research

  Bachelor of Business Administration (BBA)

  2014 — 2017