Soham Shinde

About Soham Shinde

I am a Marketing professional at the intersection of strategy and execution. Currently pursuing my MBA at ITM Business School, I balance academic theory with the high-pressure reality of BTL Marketing and Operations.In my current role, I manage the full lifecycle of brand visibility—from technical print production (POSM/Packaging) and vendor negotiations to navigating complex logistics between factories and sales teams. My background includes a campaign-focused internship at Fever FM and a track record of coordinating large-scale events and festivals.What I bring to the table- BTL Execution: End-to-end management of activations, expos, and retail branding- Production Mastery: Expertise in printing specs, quality control, and vendor ecosystems- Operational Efficiency: Handling POs, PIs, and HSN compliance with a focus on cost-efficiency- Strategic Growth: A hands-on approach to translating brand ideas into measurable consumer interactions.I am a proactive problem-solver eager to drive brand engagement through creativity and structured execution.Let’s connect to discuss BTL strategy, Brand Management, or Marketing Operations.

Experience

1. Marketing Coordinator

   Kolorr

   Mar 2026 — Present · Mumbai, IN

   BTL & Events: Lead end-to-end execution of brand activations, trade shows, and expos, managing stall branding and on-ground logistics- Production Management: Oversee technical production of POSM, standees, and packaging materials, ensuring strict quality and brand compliance- Vendor & Procurement: Manage vendor lifecycle, cost negotiations, and financial documentation (POs, PIs, and HSN/SAC compliance)- Inventory & Logistics: Maintain real-time tracking of marketing collateral and regional stock dispatch to ensure 100% availability.

Education

• DG Ruparel College of Arts, Science and Commerce

  Bachelor of Arts - BA, History and politics

• ITM Group of Institutions

  Master of Business Administration - MBA, Marketing