Sohail Merchant

WORK HISTORY

EDUCATION

SKILLS

ABOUT SOHAIL MERCHANT

I build high-impact, scalable marketing ecosystems that align performance, brand, and business outcomes.With 15+ years across EdTech, Media, and Internet businesses, I’ve led strategy and execution across user acquisition, digital marketing, full-funnel growth, and content-led brand building.My approach blends growth marketing with storytelling, and channel strategy with conversion logic—ensuring we don’t just drive traffic, but create consistent revenue impact.At Zell Education, I lead our marketing charter across B2C and B2B. I’ve previously driven performance and user growth at Zee5, Media.net, and Imarticus Learning—owning channels like:Paid Media (Google, Meta, Programmatic, YouTube Ads)SEO & Content StrategyCRM & Email MarketingAffiliate & Partner MarketingUI/UX for conversionDOOH, CTV, and offline-integrated campaigns (360 Degree Marketing)I’ve scaled campaigns across India, the US, and UAE—managing multi-million dollar budgets while controlling CAC, improving LTV, and optimizing the customer journey.But beyond numbers, I enjoy solving deeper questions: What’s the message-market fit? How do we build a funnel that compounds over time? What turns good marketing into business momentum?I’ve also built brand IPs, grown YouTube channels organically, worked cross-functionally with sales, product and ops, and launched GTMs with global relevance.Always open to conversations around growth strategy, performance marketing leadership, and building teams that drive measurable, long-term brand value.