Sohail Budhwani
Senior Consultant @Fractal
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WORK HISTORY
Senior Consultant @Fractal
San Jose, CA, US
Engineered a comprehensive end-to-end solution utilizing web scraping techniques to eradicate data inconsistencies between frontend and backend systems, seamlessly reconciling data for over 260K customers in a single operation with an accuracy rate surpassing 99% Led the implementation of a global Partner Incentive Program employing gamification techniques. Oversaw the rollout of quarterly rewards system for 30k+ partners worldwide, utilizing regression analysis to project revenue across various channels and products. Spearheaded the introduction of new challenges to sustain program engagement and evaluated their impact on revenue and partner engagement. Designed and assessed A/B experiments for campaigns associated with new challenges. Created dashboards for the Analytics team targeting Global Business Strategy and Operations team for competitive insights : tracked revenue over different time-periods, market share of competitors, spend by ad format for countries in America, EMEA and APAC region Analyzed & develop data driven pipelines using PLX & SQL & create dynamic dashboards to extract insights such as customer segmentation, channel allocation, trends over time, spend by creative type and device usage trends Led the process of increasing target volumes by retailers by 14%(~442k units) from original proposed volume to better match business goals Delivered 7+ analyses focused on $100M+ annual business revenue data to algorithmically surface pitching opportunities to Sales expert
EDUCATION
Ramrao Adik Institute of Technology
Bachelor of Engineering (B.E.), Electronics Engineer
Northeastern University
Master of Science in Information System, Information Technology
SKILLS
ABOUT SOHAIL BUDHWANI
As a Senior Consultant at Fractal, my dedication to crafting end-to-end solutions has enabled seamless data integration for over customers, with an unprecedented accuracy rate. The design and rollout of a global Partner Incentive Program further exemplify my capabilities, as I successfully implemented gamification strategies to enhance partner engagement and revenue projection across various channels.My tenure at Charter Communications honed my skills in automating reporting processes, where I developed and deployed Alteryx workflows and SQL dashboards, curtailing runtime by significant margins. These experiences underline my commitment to leveraging data pipelines and machine learning algorithms to drive business insights and strategic decision-making.Technical Skills:• Programming Languages: SQL, Python, R• Relational Database: MySQL, SQL Server, Oracle11g, PostgreSQL, DB2, GoogleSQL• Business Intelligence/ETL: Looker Tableau, Qlik Sense, Power BI, Google Data Studio, Talend, Alteryx• ML Libraries & Algorithms: NumPy, Pandas, Matplotlib, ggplot, Seaborn, Scikit learn, NLTK, TensorFlow, Predictive Modeling, Regression, Forecasting, SVM, Classification, Deep Learning, Natural Language Processing• Analytical Skills: A/B Testing, Data Modeling, Data Visualization, Statistical Analysis, Adhoc Analysis, Trend Analysis, Marketing Analytics, Data Integration• Soft Skills: Self-Driven, Good communication, Leadership, Problem Solving, Decision Making, Project ManagementFeel free to reach me with an opportunity at - s••••••••@gmail.com
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