Sohail Arshad
Senior Multi Product Executive @Yell
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WORK HISTORY
Senior Multi Product Executive @Yell
Results-driven digital marketing leader specialising in scaling brands through data-led, multi-channel strategy. I manage £2M+ in client marketing budgets, delivering measurable growth across Paid Social while collaborating on and integrating elements of PPC, SEO and Email Marketing into wider performance strategies. I also include Pinterest Advertising and TikTok Ads campaigns to diversify acquisition channels and drive incremental growth.I lead end-to-end social and digital campaigns — from strategic planning and build to daily management, performance analysis, and ongoing optimisation. I continuously monitor results, implement data-backed adjustments, refine targeting, test creatives, reallocate budgets, and optimise conversion paths to maximise ROI and exceed KPIs.Highly proficient in Meta Business Manager and Google Analytics 4 (GA4) for deep user journey analysis, attribution modelling, and performance insights. I translate complex data into clear strategic actions that drive consistent lead generation and sustainable growth.My role also involves close collaboration on content creation and website content optimisation — ensuring messaging, creative assets, and on-site content align with campaign objectives, SEO strategy, and conversion performance.Core Expertise:Paid Social (Meta, TikTok, Pinterest)| SEO | Performance Strategy | Campaign Management | Cross-Channel Integration (incl. PPC & Email)| GA4 | Conversion Optimisation | Budget Management | Data Analysis | Reporting
EDUCATION
University of Wolverhampton
Bachelor's degree, Management of IT
Solihull College
HND Computing and Systems Development, Information Technology
SKILLS
ABOUT SOHAIL ARSHAD
As a highly accomplished Senior Digital Marketing Manager, my background includes a strong foundation in IT Management and extensive digital marketing experience at Yell. I specialise in developing and executing comprehensive digital marketing strategies across diverse channels, including Meta, Google, SEO, & web development. I excel at optimising client campaigns, ensuring a significant return on investment, and consistently surpassing key performance indicators.
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