Sohaib Vala
Strategic Marketing Leader | Driving Customer Acquisition, Brand Elevation & Business Growth Through Insight-Led Campaigns and Market Intelligence.
- Role
- Acquisition and Engagement Manager (Marketing Management Vertical) at IDFC FIRST Bank
- Location
- Rajkot, GJ, IN
- LinkedIn followers
- 500 followers
About Sohaib Vala
In my current role as Acquisition and Engagement Manager (Marketing Management Vertical)…
Experience
Acquisition and Engagement Manager (Marketing Management Vertical)
Dec 2024 — Present · Rajkot, IN
As an Acquisition & Engagement Manager at IDFC FIRST Bank, I lead the design and execution of hyper-targeted customer acquisition strategies through marketing events and localized engagement campaigns to catalyze branch-level growth. I manage cross-functional vendor networks, orchestrate high-impact micro-marketing activations, and curate qualified lead funnels that drive business momentum. By cultivating strategic B2B relationships and elevating brand presence through precision outreach, I enhance customer affinity and contribute to long-term value creation within the retail banking vertical.With over five years of progressive experience across sales, marketing, and operations, I have held dynamic roles including Sales & Marketing Executive, Marketing Executive, and Office Manager. My professional journey has honed a multidisciplinary skill set spanning client acquisition, market positioning, campaign management, and administrative leadership.
Education
Christ College Rajkot
Bachelor of Commerce - BCom, Business/Commerce, General
2012 — 2015
BIT Mesra Student-Industry Relations Cell
MBA - Master of Business Administration, Business, Management, Marketing, and Financial Management
2016 — 2018
Skills
- Research
- Nonprofits
- Teaching
- Teamwork
- Event Planning
- Powerpoint
- Microsoft Excel
- Higher Education
- Leadership
- Strategic Planning
- Data Analysis
- Microsoft Office
- Social Media
- Public Speaking
- Management
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