Sofya Iakovleva
Digital Marketing Specialist @礼来
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WORK HISTORY
Digital Marketing Specialist @礼来
Paris, FR
Gather business needs and collaborate with marketing and medical teams to optimize cross-channel campaigns and enhance the user experience (UX)-Collect customer interaction data across all marketing initiatives-Create 360° dashboards using data visualization tools-Analyze and manage campaign performance across 3 subsidiaries, covering 31 teams (KPIs: OR, CTR, VUP, VUV, PAX, etc.)-Design digital assets to support brand campaigns
EDUCATION
Plekhanov Russian University of Economics
Bachelor's degree, Marketing
NEOMA Business School
Bachelor's degree, Global BBA
INSEEC MSc
Master's degree, Marketing, Communication & Business Strategies
NEOMA Business School
Master's degree, Project Management
ABOUT SOFYA IAKOVLEVA
Étudiante en Master, passionnée et orientée vers les résultats, avec expérience en gestion de projet, communication et marketing, je cherche une alternance pour appliquer mes connaissances innovantes et contribuer à la croissance d’une entreprise dynamique.
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