Sofia Gnedenko

Middle Product Designer @Joy Way

Limassol, CY

As a Product/Graphic Designer at Joy Way LTD, I spearheaded both user interface design and marketing visual content for multiple game titles. I bridged product design and graphic design disciplines to create cohesive user experiences and compelling visuals for games such as Catana, STRIDE, STRIDE: Fates, Dead Hook, Stack, and Alkahest. This role involved end-to-end design work – from crafting in-game UI/UX to producing logos, key art, video trailers, and store packshots – ensuring each title’s presentation was engaging and on-brand.Key Achievements and Contributions:– Designed and optimized intuitive user interfaces for flagship VR titles (STRIDE, STRIDE: Fates, Dead Hook) with a rigorous, iterative approach. Conducted design iterations and A/B tests (in collaboration with a UX researcher and independently) to refine interface solutions, ensuring a highly intuitive user experience.– Implemented a cross-project design system encompassing reusable UI components, design tokens, principles, and templates. This initiative increased feature implementation speed by approximately 30% and halved the average time-to-market for new features (from ~6 weeks to ~3 weeks), improving efficiency and consistency across projects.– Collaborated closely with game designers and developers to align designs with product goals and technical constraints. Mentored a junior freelance designer by delegating tasks and establishing clear templates and processes, which streamlined routine design operations and ensured quality and consistency in output.– Drove the visual branding efforts for Joy Way’s titles by creating animated promotional materials, platform-specific graphics, and even AI-generated content. Produced lore-inspired comic book packs to enrich game narratives – enhancing community engagement and maintaining a consistent, immersive brand experience across different media.

College of Plekhanov Russian University of Economics

Vocational secondary education