Sofie Evans
Senior Product Designer @Coutts
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WORK HISTORY
Senior Product Designer @Coutts
Leading the redesign of key journeys for a private banking audience with complex and varied needs — from multi-user access and transaction approvals to custom controls and limits. Working collaboratively to deliver strong MVPs within tight deadlines while shaping the long-term vision.• Design leadership - Leading on complex projects, aligning vision and delivery with developers, product owners and researchers.• Team development - Mentoring and supporting junior designers on projects and beyond, and confidence helping grow skills and confidence• Research-informed design - Partnering with researchers to uncover user needs and ensure the solutions meet them.• Solving the right problems - Partnered with legal, risk, and product teams to build a full picture of constraints and needs — treating every limitation as a creative challenge to design thoughtful, user-centred solutions.
EDUCATION
The University of Sheffield
Bachelor of Science - BSc, Mathematics and Statistics
ABOUT SOFIE EVANS
I’m a passionate Senior Product Designer who loves crafting user-centred, impactful experiences. With a background in maths, I bring a balance of analytical thinking and creative problem-solving to my work. I thrive in collaborative, cross-functional teams—shaping product visions, aligning teams, and bringing clarity in fast-moving environments.I’ve mentored designers, supported hiring, and championed inclusive team cultures where high-quality design can thrive. Skills• Creative Problem Solver — Creating innovative solutions to meet and exceed customer and business expectations.• Customer Advocate — Designing great experiences focused on doing the right thing for customers, helping them feel empowered to make decisions.• Collaborative Partner — Building strong relationships with colleagues and stakeholders to cultivate a creative and productive environment.• Project Leader — Considering all aspects of projects: from project leadership to contentcreation to on-time delivery, utilising team strengths to drive motivation and deliver results.Strategic Thinker — Balancing user needs, business goals and technical constraints, questioning each to ensure the best experience and business impact
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