Sofie Redding
Senior Pr Managerin @MÄURER & WIRTZ
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WORK HISTORY
Senior Pr Managerin @MÄURER & WIRTZ
EDUCATION
Aachen University of Applied Sciences - FH Aachen
Bachelor of Science - BS, Business Studies
HMKW University of Applied Sciences for Media, Communication and Management
Master of Arts - MA, Public Relations and Digital Marketing
ABOUT SOFIE REDDING
With a great passion for PR and beauty, I ambitiously coordinate consumer PR for 16 fragrance brands in 10 countries worldwide and drive corporate and CEO PR for our House of Perfume forward. In 2023, I was recognised by the renowned industry magazine PR-Report as one of the top 30 in the PR industry. What I love most about my job is realising every day how diverse PR work is! When I\'m not planning a PR event or a special PR seeding for our fragrance brands, I take care of award submissions, write press releases and advertorials, organise interviews with our CEO, our key speakers or our perfumers and think about strategies on how to best combine PR and influencer marketing in print, online and events.
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