Sofia Ayala

About Sofia Ayala

Finance transformation consultant with specific interest and experience in finance analytics, forecasting, AR and AP transformation, and helping individuals be successful in complex environments. I have a personal passion in using finance and financial management to make a positive impact in people’s lives. I have specific interest in Business Process Improvements, Data Analytics, and using Innovation and Experience design to improve finance processes.Before my current role, I was a senior financial analyst contributing to continuous improvement of engagement economics. I advised client serving teams in their management of external client financial interactions. I modeled and recommended pricing strategies, analyzed budgets against actuals and helped teams meet or exceed targeted financial metrics.Prior to joining EY, I worked in the media industry (TV Stations) as a financial analyst supporting FP & A leaders. In that role, I developed deep understanding of AR and AP using SAP, tracking and evaluating financial results. I also performed variance analysis of actuals vs budget and forecasts. EY is a global leader in assurance, tax, transaction, and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

Experience

1. VP of Marketing Transformation and Delivery Team

   Citi

   Nov 2024 — Present

Education

• UTRGV Robert C. Vackar College of Business and Entrepreneurship

  Bachelor of Business Administration - BBA, Finance and Managment

• University of Florida - Warrington College of Business

  Master of Business Administration - MBA

  2021 — 2022