Sofia Martinez
Associate Project Manager at Spin Master
- Role
- Associate Project Manager at Spin Master
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sofia Martinez
E-commerce, Marketing, Public Relations & Event Professional with 5+ years of experience in developing and implementing creative brand strategy within the fashion, beauty, wellness & toy industries. Highly regarded for creating business profitability, customer retention, and high-functioning teams. Exceptional qualifications include self-motivation, organization, collaboration and strategic planning.
Experience
Associate Project Manager
Oct 2022 — Present · Los Angeles, CA, US
Creative Associate Project Manger utilizing knowledge of trade show planning and operations procedures to put together effective showrooms and experiential spaces. Adept at assessing needs and achieving clients’ marketing and promotional goals. Focused on managing efforts to ensure cost-effective trade show management.• Executed multiple toy fairs domestically and internationally in both settings: Remote and on-site. Including but not limited to- LA Toy Fair - Nuremberg Toy Fair - Sales Summit - International Pool & Spa Show - ASTRA Marketplace and Academy • Led weekly meetings with brand managers, visual branding team & the experiential design team to devise and execute all marketing strategies, as well as working directly with our vendor ensuring the showroom can visually translate the marketing plan. • Prepared client invoices and processed payments while maintaining the budget tracker expenses up to date while sticking to approved budget. • Worked with partners to ensure all walkthroughs/ sales meetings taking place in the showroom had the resources necessary to succeed. • Managed all temp staff hired for showroom set up and walkthroughs. • Coordinated all event logistics while maintaining inventory of equipment and supplies for the showrooms up to date.• Prepared media decks to set up each show by category/ showroom.• Worked with 3rd party vendor to create showroom & brand recordings of our LA showroom gallery, as well as brand presentations for our international sales partners for LA Toy Fair and Sales Summit Events.
Education
Colegio Los Angeles, Torreon Mexico
High School Diploma
FIDM
Merchandise Product Development
Fashion Institute of Design & Merchandising
Merchandise Product Development
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