Sofia Royce

About Sofia Royce

Sofia Royce is a Vice President of PR at The Brand Guild specializing in real estate, new economy and special projects. She joined The Brand Guild in April 2016, and works to create significant and impactful campaigns for an array of clients.Sofia provides strategic communications plans, crisis and media training, messaging, event coordination, media relations, onsite spokesperson staffing, and account management to The Brand Guild clients, ranging from luxury lifestyle brands and commercial real estate companies to special projects such as promoting the city of DC at SXSW and promoting the city\'s investments in sports. She also lends her Spanish language skills to promote her clients within Latino media outlets and Spanish-speaking communities internationally as well as those living in the United States.Sofia has garnered her clients earned news coverage in media outlets including: The Associated Press, Reuters, New York Times, USA Today, The Wall Street Journal, Bloomberg, The Washington Post, WAMU, WBJ, Politico, The Hill, NPR, CNN, MSNBC, NBC, ABC, Buzzfeed, Fast Company, VOX, El Tiempo, Fusion, Univision and more.Prior to joining The Brand Guild, she worked as an Account Executive at Fenton where she worked on and managed communications campaigns for a variety of progressive issues including climate change, immigration, child welfare and education. She also conducted media campaigns for Presidential Candidate Larry Lessig and for documentary films \"Time To Choose\" and \"Deep Web.\" No stranger to corporate crisis public relations, having worked as Account Coordinator at LEVICK, a D.C-based corporate crisis communications firm, Sofia worked on various national and targeted media outreach efforts on behalf of a diverse list of clients such as a large trade association for C-suite executives. She also served as the principle media contact and coordinator for the Southeast region of an energy company’s national corporate social responsibility campaign.She graduated from the University of Florida with a B.A. in public relations and a political science concentration.

Experience

1. Vice President

   The Brand Guild

   Jul 2024 — Present · Washington, DC, US

Education

• University of Florida

  Bachelor of Arts; S.S.A, Public Relations

  2009 — 2012

• Santa Fe College

  Associates of Arts Degree, Journalism

  2007 — 2009

Skills

• Government
• Nonprofits
• Leadership
• Editing
• Publicity
• Social Media Marketing
• Strategic Communications
• Ap Style
• Event Planning
• Corporate Communications
• Public Speaking
• Press Releases
• Social Media
• Political Campaigns
• Media Monitoring
• Public Affairs
• Blogging
• Research
• Social Media Outreach
• Speech Writing
• Community Outreach
• Cision
• Message Development
• Public Relations
• Internal Communications
• Media Relations
• Strategy
• Facebook
• Event Management
• Crisis Communications